No one today will fall for the salesy emails from brands they never subscribed to. Traditional marketing techniques are no longer effective. Customers today are informed and decide for themselves whether or not they want to purchase, or be advertised.
That's where inbound marketing is into play. It's a business methodology that focuses on creating valuable, and educational content that answers the student's/ parent's questions, instead of interrupting them with unsolicited promotions.
What do you do with prospective students interested in your educational institution? You encourage them to engage and learn more about your school, and the courses offered. Campaign management involves getting your hands on high quality, prospective students so you can engage, and show them why they should join your school instead.
Your landing page is what a prospective student would see when they click on your ad. This page must be optimized to encourage the target audience to sign up/ enroll. This is where a call-to-action (CTA) is placed, to convert prospects to students. Create compelling ad copies and, even consider offering something like an e-book or whitepaper.
Email marketing strategies include elements like welcoming new students on board, notifying them, informing them regarding the faculty, and providing them feedback from customers. You can also inform the students about meetings/ school's achievements etc. in order to maintain a healthy relationship.
