We start our Google Analytics / GA4 consulting and management services with discovery and research. No matter you have an existing Google Analytics implementation or you are looking to implement GA4, we manually audit and map your website ensuring that all critical pages, actions, and conversion points are tracked properly. From there onwards, we start making sure that all data that is collected is accurate, clean, and up to date.
After creating a strategy, we start implementing the priority items ensuring that the data from this point is relevant and actionable. It’s important for a brand to setup Google Analytics properly and integrate it with other tools. We ensure that - Google Analytics and Tag Manager snippets are installed, traffic is being tracked properly, and event and goal tracking are proper.
Institutions that are using Universal Analytics need to migrate it to GA4. Even though this switch isn’t happening for another year, it’s important to note that your data will not migrate over from UA to GA4. So, if you want to have a year’s worth of historical data, your best bet is to switch to GA4 now. We can help you in easy transition to GA4.
It is important to review data at every stage. We monitor Universal Analytics / GA4 data closely to provide you with monthly, quarterly, or annual reports along with digital marketing strategies and how your marketing channels are performing.
